![]() ![]() Learning something new can be entertaining.Īs much as ‘learning something new’ did not emerge as a key driver of appeal scores in the analysis of our past podcast research we talked about earlier, it is one of the superpowers of podcasts when compared to other types of audio. Of course, entertainment is not just about playing to the emotions. But the big lesson of Tell Me What Happened is that if the story puts listener entertainment first, it can stand above all the other branded podcasts looking to achieve the same thing. The story that your brand tells will be linked to your brand values. It emerged as a highly appealing podcast, exceeding virtually all of our benchmarks including those for ‘entertaining.’ It also generated significant brand lift on favorability (+29%) and purchase consideration (+33%), all of it based on one exposure to a single episode. Tell Me What Happened delivered breakthrough results in our podcast research study. ![]() Making it less about the brand and more about the story paid off. So bonded, the two have become close friends. The surprise? It wasn’t until they met that the woman discovered this was the same officer who had arrested her multiple times yet had always treated her kindly. He was saved by a stranger, a woman with a history of substance abuse and petty crime who was seeking redemption. One of the episodes we tested was A New Kidney & A Big Surprise, sharing the story of a retired police officer who was dying of kidney disease because he couldn’t find a transplant donor. We were commissioned to do a study to verify both the appeal of the podcast and its impact on the brand. Putting the appeal of the podcast first in their branded podcast strategy, their goal was to communicate On Star’s mission by using true stories that keep you on the edge of your seat. Tell Me What Happened is a collaboration between OnStar, their agency Campbell-Ewald and Pacific Content building on OnStar’s mission of helping people feel empowered and safe in their everyday lives. We recently conducted a study for the podcast Tell Me What Happened by OnStar, GM’s safety and security app, that reveals the power of entertaining through storytelling in branded podcasts. Intuitively we know that, but we have more than anecdotal proof that this works for podcasts. Compelling storytelling lies at the heart of many of the most entertaining podcasts. So we thought it might be more helpful to share how some successful podcasts retain listeners by entertaining them. First of all, defining what is ‘entertaining’ is hard since it means different things to different podcasts. See a walkaround of the SmartGrade CTL, the first of its kind to integrate grade control in the machine.Of course, that’s easier said than done. In 2020, John Deere unveiled its SmartGrade™ Compact It will take someone who has a really good skillset and make them more productive in the work they do.” To take someone who’s a novice and make them much more productive. “It’s not going to make them experts, but it is going “Technology has enabled contractors to have workers with less expertise be more productive,” Adam says. Management challenges as well as workforce challenges. The two also discuss how technology can help address fleet The two begin the conversation by discussing Adam’s outlook on the supply chain and RDO Equipment Co.’s proactive approach to help customers manage their equipment needs. Listen to the full episode on ’s Digging Deeper podcast. Is part of the solution to some of the construction industry’s biggest challenges. Related article: How construction is helping companies overcome challenges in 2022Īdam Gilbertson, Vice President, joined ’s Becky Schultz to discuss how technology, while not the only solution, Two of construction’s biggest challenges are nothing new in 2022: the workforce shortage and getting the equipment needed to complete construction projects. Interview featured on ’s Digging Deeper podcast and first aired in Jan 2022 ![]()
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